Baha Mar logo

Client

  • Baha Mar

Agency

  • SK+G

Photographer

  • Kristian Schuller

Stylist

  • Elise Wilson

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Production
  • Design

Welcome to The New Riviera

We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the short film and lifestyle library, we created the print/digital campaign featuring epic moments of arrival using dynamic, motion-based imagery. A consistent visual language of stripes, paired with iconic vehicles, conveyed the glamour, luxury and excitement of this amazing new playground.

instagram120k followers

twitter13K followers

facebook780K followers

Vanity Fair Magazine spread
woman with parachute outtake
woman with parachute in magazine ad
woman on motorcyle
woman on motorcycle in magazine ad
Vanity Fair Magazine spread
The World's New Playground

The ads were featured in worldwide travel and luxury publications including Vanity Fair, Travel + Leisure and Departures.

Detail of woman in roadster
Magazine Spread of Roadster ad
Couple on Riva boat
Detail of woman on boat

Station takeovers in major transit hubs such as New York Penn Station built anticipation in the weeks before opening.

Penn Station Takeover
Penn Station Takeover
Philadelphia Station Takeover
Posters

Digital initiatives included a robust website, rich media banners and homepage takeovers. The ads were promoted widely across social media to generate word-of-mouth buzz.

Responsive web site
Instagram feed - motto
Instagram feed - motorcycle woman
Pullout quote
Wedding getaway
Businessman parachute
Smart Meetings magazine cover
Business Woman standing on lounge chair

Results

Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and the world. Most recently, it was the winner of the Caribbean’s Leading New Resort by the World Travel Awards and made Travel + Leisure’s It List, comprising editors’ picks of the best new hotels in the world.

Architectural photo of Baha Mar skyline

I had the great pleasure to work alongside EVERGIB and bear witness to the creative firepower they possess. There is really no job they cannot tackle or take on. They are intelligent and curious, and bring multiple solutions to everything they do. This field is a passion for them, and it shows in the end result. A win-win for any client who chooses to utilize their skills.

 

— Steve Averitt, Former Executive Creative Director, SK+G

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.
link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
link to City Center

City Center

Putting the urban in suburban for an upscale California mall.
link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.
link to VPM

VPM

Revealing our shared humanity as a community – and a nation.
link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.
link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.
link to STRIDEX

Stridex

Wiping away the causes of problem skin.
link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
link to Solaire

Solaire

Developing a unique aesthetic for dining at a Philippines resort.
link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.
link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding