The_Mom_Complex_Logo_Stack_WHITE

Client

  • The Mom Complex

Photography

  • Courtesy of The Mom Complex

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Website & Digital
  • Design
  • Consulting

Driving innovation for the world’s biggest mom-focused companies.

The Mom Complex is a strategic consulting company that works with Fortune 500 companies to help them develop products, services and experiences that better connect with moms all over the world. Bridging power and femininity, we landed on a fresh, no-nonsense look for The Mom Complex to better represent their bold, innovative approach to brand research.

Visit the site designed by EVERGIB: TheMomComplex.com

instagram1K followers

twitter1K followers

facebook3K followers

Mom Complex logo stacked
Mom Complex logo horizontal
Mom Complex website on laptop
Mom Complex website on multiple devices
Mom Complex website on iPad
Momm Complex manifesto
Mom Complex website on iPhone
Momm Complex manifesto

The new logo, visual identity and responsive website includes a color palette to help organize and distinguish the company’s proprietary offerings.

Stationery
Mom Complex manifesto
Stationery detail

The new messaging and design aesthetic were applied to a suite of marketing materials including a branded sales kit with custom graphics, proposal template, sell sheets, e-newsletter and presentation deck.

Mom Complex sell sheets
Mom Complex sell sheets
Woman asking question at conference
Mom Complex manifesto
Mom Complex feedback forms

We reworked content and simplified language to provide a clearer understanding of their capabilities, which elevated the brand to a whole new level of credibility.

Passion and Pain app on mobile device
Mom Complex powerpoint presentation
Mom Complex press articles

Results

After the website went live, The Mom Complex noticed a significant improvement in their project acquisition process. Upon initial contact, clients were better informed, more engaged and often ready to take the next step, saving time for both parties. The Mom Complex continues to be featured in publications such as Fast Company, The Wall Street Journal, The Huffington Post and Working Mother Magazine.

Clients at Mom Complex session

"Working with EVERGIB was a phenomenal experience. They completely overhauled our brand and I couldn’t be more proud of the results. They’re a first class operation and an absolute joy to work with.”

 

— Katherine Wintsch, Founder & CEO, The Mom Complex

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UI/UX Design    advertising