• Alton Lane


  • Courtesy of Alton Lane


  • Brand Strategy
  • Design
  • Consulting

The New Standard for Premium Custom Menswear

Alton Lane is an American menswear company with a focus on exceptional fit, quality and value. As a business that’s all about nuance and details, Alton Lane needed to apply the same level of attention to their branding. After a thorough immersion into the company, a custom strategy and style guide was developed to better define the brand and ensure all communications, from print to digital to website, were properly executed.

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Alton Lane has been named “the new standard for premium custom menswear” by Forbes magazine. As a testament to their continued success and growth, the company recently announced the launch of their first custom shoe collection. They continue to be featured in notable publications such as Esquire, GQ, Men's Fitness and The Wall Street Journal.

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Branding    advertising