Client
- Baha Mar
Agency
- SK+G
Director
- Bruno Aveillan
Production
- Quad
Capabilities
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
- Copywriting
- Production
Welcome to The New Riviera
We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the print/digital campaign and lifestyle library, we created The Voyage, a short film built on the premise that every journey must come to a beginning. Premiering on the Academy Awards, the film went on to reach an even wider audience through a targeted digital campaign that helped increase awareness and drive bookings.
120k followers
13K followers
780K followers
To capture the spirit of old world glamour, the scenes take place along the timeless Dalmatian coast. Quaint villages, winding roads and open seas harken to a bygone era, providing the ideal backdrop for our promise of what’s to come.
Stills from the Short Film
Results
Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and worldwide. Most recently, it was the winner of the Caribbean’s Leading New Resort by the World Travel Awards and made Travel + Leisure’s It List, the editors’ picks of the best new hotels in the world.
Advertising Portfolio
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