toyota_logo_KO

Client

  • McGeorge Toyota

Agency

  • The King Agency

Director

  • Sunny Zhao

Production

  • Dreams Factory

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting

A Relationship Built On Trust

With personable sales agents, skilled technicians and one of the region's largest inventory, McGeorge Toyota is a beloved and respected business in the community. We wanted to demonstrate the special bond between McGeorge Toyota and its customers through relatable stories highlighting everyday Toyota owners.

instagram<1K followers

twitter1K followers

facebook6K followers

Through beautiful, cinematic spots, we created a feel-good brand campaign incorporating themes of loyalty, respect and guidance, to demonstrate why the best relationships are built on trust.

Stills from the TV spots

Hunter packs truck with dog
Dog profile
Man drinking coffee
Farmer smiles
Chef and farmer pack SUV
Chef chops food
Physical therapist assists with wheelchair
Man squats weights

Results

McGeorge Toyota has won 22 consecutive Toyota President’s Awards and continues to get rave reviews from customers. The ad campaign also won several awards including 2018 Richmond Show Gold Winner, 2018 Addy Silver Winner, 2018 Telly Silver Winner and 2018 Telly Bronze Winner.

Man running

“EVERGIB is a pleasure to work with and have always come through with exceptional, unexpected creative. Their ideas make a creative director’s job easy, put account people at ease and give you happy clients. What more could you ask for in a great team? I highly recommend them for your next creative project.”

 

— David King, President & CCO, The King Agency

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View More Work

UI/UX Design    branding