Client
- Baha Mar
Agency
- SK+G
Director
- Bruno Aveillan
Production
- Quad
Capabilities
- Concept Development
- Campaign Execution
- Creative Direction
- Art Direction
- Copywriting
- Production
Welcome to The New Riviera
We headed up the creative initiatives for the global launch of Baha Mar, a $3.5B luxury resort in Nassau, The Bahamas. In addition to the print/digital campaign and lifestyle library, we created The Voyage, a short film built on the premise that every journey must come to a beginning. Premiering on the Academy Awards, the film went on to reach an even wider audience through a targeted digital campaign that helped increase awareness and drive bookings.
![](https://i0.wp.com/gib.design/wp-content/uploads/2019/03/EVERGIB_BahaMar_Short-Film_16x9.jpg)
To capture the spirit of old world glamour, the scenes take place along the timeless Dalmatian coast. Quaint villages, winding roads and open seas harken to a bygone era, providing the ideal backdrop for our promise of what’s to come.
Stills from the Short Film
Results
Since opening, Baha Mar, comprised of Baha Mar Hotel & Casino, Grand Hyatt, SLS and Rosewood, has consistently ranked as a premier destination in the Bahamas and worldwide. Most recently, it was the winner of the Caribbean’s Leading New Resort by the World Travel Awards and made Travel + Leisure’s It List, the editors’ picks of the best new hotels in the world.
Advertising Portfolio
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