ExR-logo_KO

Client

  • Exotics Racing

Agency

  • SK+G

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Yeah, It's That Good

Exotics Racing offers guests the thrill of a lifetime: the opportunity to drive on a competitive-style race track in a luxury supercar. After an exhilarating test drive ourselves, we had all the inspiration we needed. Our concept was based on the fact that getting behind the wheel of a Lamborghini or Ferrari 458 can only be matched by that other pure adrenaline-fueled, heart-racing experience.

instagram31K followers

twitter4K followers

facebook223K followers

Magazine ad detail
white car
Magazine ad - yes
Magazine ad detail - faster

Suggestive headlines and a sleek aesthetic create an ad campaign with instant shareworthiness.

raceway
Magazine ad - nervous
Magazine ad - faster
speedway billboard

Results

Exotics Racing has won “Best Extreme Adventure” in Las Vegas for several consecutive years, and has been recognized with numerous awards from the Southern Nevada Hospitality Concierge Association and Review-Journal’s Best of Las Vegas. It consistently earns five-star reviews from customers on Trip Advisor and Yelp.

cars on track

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.
link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
link to City Center

City Center

Putting the urban in suburban for an upscale California mall.
link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.
link to VPM

VPM

Revealing our shared humanity as a community – and a nation.
link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.
link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.
link to STRIDEX

Stridex

Wiping away the causes of problem skin.
link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
link to Solaire

Solaire

Developing a unique aesthetic for dining at a Philippines resort.
link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.
link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding