VPM_PBS_NPR_vertical_rgb_reversed_Digital_KO

Client

  • VPM

Agency

  • EVERGIB

Photographers

  • Kate Thompson
  • Chet Strange
  • Stock

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Connected To What Matters

VPM is Virginia’s home for public media, a trusted source for lifelong learning in arts and culture, history, science, news and education. Formerly Community Ideas Station, an ad campaign was needed to increase awareness of the name change and convey what the brand was about beyond its insightful programming. Inspired by its vision statement to create more connected, informed and empathetic Virginians, we came up with the campaign line, “Connected To What Matters,” to bring VPM’s core values and brand personality to life.

instagram8k followers

twitter9K followers

facebook18K followers

VPM TV Spot
VPM Website Takeover
VPM Platforms web banner
Friends smiling
poster on bus shelter
Connected to what history can teach us
Father and son
Connected to what is happening now

Through an ownable voice, aesthetic and positioning, we shaped the VPM brand to be reflective of the region, yet with national impact and influence. At the heart of the “Connected” campaign are real stories of real people to amplify the authenticity we wanted to achieve. This approach compliments VPM’s focus on curated content and community outreach.

Preparing meals
Girl playing cello
Bumper Sticker
Instagram ad on iPhone
Leaderboard web banner

By sharing stories that highlight commonalities within our diverse community, we show how despite our differences, we remain connected. This inclusive approach allows us to engage a wider, more diverse audience to create new brand loyalists.

Magazine ad - Curious
Magazine ad - Imagination
Posters

Results

During our creative development, COVID-19 began to disrupt the lives of people all over the country. As the nation still navigates uncharted territory due to the pandemic, the VPM campaign continues to resonate on a deep, personal level.

Female friends laughing outside

EVERGIB worked on our recent campaign... Rachel brought depth and nuance to the copy and elegant art direction to the visuals, making our vision real with photography from our local creative community. Brian designed several sets of beautiful ads for multiple channels, giving us creative for launch and beyond. I’m so thankful for their above-and-beyond efforts and in awe of EVERGIB’s creative superpowers.

 

— Benae Mosby, Director of Marketing & Communications, VPM

Advertising Portfolio

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Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
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Baha Mar

Building anticipation with a short film created for the Academy Awards.
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Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
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City Center

Putting the urban in suburban for an upscale California mall.
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Atlantis

Elevating the magic of an iconic Caribbean resort.
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VPM

Revealing our shared humanity as a community – and a nation.
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Ocean Resort

Reinventing the hottest casino in Atlantic City.
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Toyota

Building trust for the region’s largest Toyota dealership.
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Stridex

Wiping away the causes of problem skin.
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Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
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Solaire

Developing a unique aesthetic for dining at a Philippines resort.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding