Galaxy_Logo_KO

Client

  • Galaxy Macau

Agency

  • SK+G

Photographer

  • Erik Almas

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Design

Here, You Are Royalty

With Macau dwarfing the revenue, glamour and electricity bill of Las Vegas, we wanted Galaxy Macau to feel elite beyond measure. Tapping into the cultural insight of the growing importance of status in China, we created an ad campaign that proves the resort’s extraordinary experience is fit for royalty.

instagram16K followers

twitter<1K followers

facebook500K followers

Dining ad magazine spread
Dining ad detail
Dining ad messaging

Leveraging a visual device of reflections, we transformed aspirational guests into Chinese royalty, the epitome of wealth and success.

Pool ad
Bar ad
Royalty detail
Pool ad detail

Meticulous styling and exquisite wardrobe pieces included handmade dresses, traditional headpieces and vintage accessories to create an opulent aesthetic.

Lobby ad
Wave Pool ad detail
Gaming ad detail
Gaming ad

Scenarios were shot on property to showcase the lavish surroundings and luxurious amenities in the hotel’s quest to exceed guest expectations.

Bar ad instagram
Pool ad instagram
Summer Beach ad
Summer dance ad

Results

Within a year of opening, Galaxy Macau won the Best Integrated Resort of Asia at the Asia Hotel Awards. It has since doubled in size with a profit of nearly $1.7 billion dollars in 2018, up 28 percent. That same year, it won the World’s Leading Casino Resort by the World Travel Awards.

Billboards

Advertising Portfolio

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Baha Mar

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Baha Mar

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Baha Mar

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City Center

Putting the urban in suburban for an upscale California mall.
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Atlantis

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VPM

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Ocean Resort

Reinventing the hottest casino in Atlantic City.
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Toyota

Building trust for the region’s largest Toyota dealership.
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Stridex

Wiping away the causes of problem skin.
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Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
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Solaire

Developing a unique aesthetic for dining at a Philippines resort.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding