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  • Home
  • Work +
    • Website Design
    • Branding Design
    • Advertising
  • Wanders
  • About
Old_Navy_Logo_KO

Client

  • Old Navy

Agency

  • Deutsch LA

Photographer

  • Steve Hiett

Illustrator

  • Marguerite Sauvage

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Copywriting
  • Design
  • Production

You Create The Adventure

To launch the teen summer line at Old Navy, we turned online shopping into an engaging, interactive experience. A 2-page consecutive print ad worked as a “Choose Your Own Adventure” story, leading readers to a microsite where an immersive game could be played. Stories unfolded as viewers made fashion choices, covering an array of teen-driven themes. What’s next - Love? Passion? Parties? Choose your outfit wisely…

instagram2M followers

twitter330K followers

facebook9M followers

Magazine ad

A Mystery Story

ipad game screen
Woman in lunger
Surfer
Illustration of mermaid
Woman meeting mermaid
ipad game screen
Woman with mermaid

A Romance Story

Illustration of boat
ipad game screen proposal
Couple on motorcycle
Couple kissing

An Adventure Story

Illustration of jungle
Woman with lantern
ipad game screen of beach
Woman taking selfie

Results

When the print ad ran in Teen Vogue, Old Navy saw an instant increase in online activity and sales. Viewers stayed on the site longer, often opting to play the game again or share with others, increasing exposure and shopping opportunities to both new and existing customers.

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.

link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.

link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.

link to City Center

City Center

Putting the urban in suburban for an upscale California mall.

link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.

link to VPM

VPM

Revealing our shared humanity as a community – and a nation.

link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.

link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.

link to STRIDEX

Stridex

Wiping away the causes of problem skin.

link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.

link to Solaire

Solaire

Developing a unique aesthetic for dining at a Philippines resort.

link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.

link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding

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  • +1 804-475-9950
  • 2414 Grove Ave, RVA 23220
  • [email protected]

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© 2020 EVERGIB. All Rights Reserved. Design by Brian Gibson / EVERGIB.
EVERGIB is a nomadic creative studio specializing in strategically led advertising and branding.
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