Old_Navy_Logo_KO

Client

  • Old Navy

Agency

  • Deutsch LA

Photographer

  • Steve Hiett

Illustrator

  • Marguerite Sauvage

Capabilities

  • Concept Development
  • Campaign Execution
  • Art Direction
  • Copywriting
  • Design
  • Production

You Create The Adventure

To launch the teen summer line at Old Navy, we turned online shopping into an engaging, interactive experience. A 2-page consecutive print ad worked as a “Choose Your Own Adventure” story, leading readers to a microsite where an immersive game could be played. Stories unfolded as viewers made fashion choices, covering an array of teen-driven themes. What’s next - Love? Passion? Parties? Choose your outfit wisely…

instagram2M followers

twitter330K followers

facebook9M followers

Magazine ad

A Mystery Story

ipad game screen
Woman in lunger
Surfer
Illustration of mermaid
Woman meeting mermaid
ipad game screen
Woman with mermaid

A Romance Story

Illustration of boat
ipad game screen proposal
Couple on motorcycle
Couple kissing

An Adventure Story

Illustration of jungle
Woman with lantern
ipad game screen of beach
Woman taking selfie

Results

When the print ad ran in Teen Vogue, Old Navy saw an instant increase in online activity and sales. Viewers stayed on the site longer, often opting to play the game again or share with others, increasing exposure and shopping opportunities to both new and existing customers.

Advertising Portfolio

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Baha Mar

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Baha Mar

Building anticipation with a short film created for the Academy Awards.
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Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
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City Center

Putting the urban in suburban for an upscale California mall.
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Atlantis

Elevating the magic of an iconic Caribbean resort.
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VPM

Revealing our shared humanity as a community – and a nation.
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Ocean Resort

Reinventing the hottest casino in Atlantic City.
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Toyota

Building trust for the region’s largest Toyota dealership.
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Stridex

Wiping away the causes of problem skin.
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Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
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Solaire

Developing a unique aesthetic for dining at a Philippines resort.
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Exotics Racing

Making the world’s ultimate racing experience even racier.
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Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding