SOLAIRE_LOGO_Horiz_KO

Client

  • Solaire

Agency

  • SK+G

Photographer

  • Xander Angeles

Capabilities

  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Design

Cuisine Personified

Solaire, the newest resort and casino in the Philippines, wanted to promote its collection of restaurants in a bold, impactful way. We came up with an approach that communicates each venue’s distinct offering, while maintaining a unified look. In lieu of typical food shots, a line-up of charismatic characters exemplifies the personality of each restaurant, providing an unexpected approach to promote the resort’s dining options.

instagram46K followers

twitter29K followers

facebook1.3M followers

Red Lantern restaurant poster
Restaurant dining room
Restaurant dining room
Lucky Noodles restaurant poster
Strip restaurant poster
Restaurant dining room
Restaurant dining room
Eclipse bar poster

From lavish steakhouses to poolside cocktail lounges, the execution conveys the resort’s wide array of eateries, while also establishing a sexy, upscale vibe for the overall property.

Finestra restaurant poster
Restaurant dining room

Results

Solaire Resort & Casino was the first 5-star resort development to break ground in Entertainment City, ushering in the renaissance and vitality of the new Manila Bay. Since opening, it’s consistently received excellent reviews on TripAdvisor and is primed to rival the success if integrated resorts in Macau, Singapore and Las Vegas.

Solaire exterior facade

Advertising Portfolio

link to Baha Mar

Baha Mar

Launching a $3.5B luxury mega-resort in The Bahamas.
link to Baha Mar short film

Baha Mar

Building anticipation with a short film created for the Academy Awards.
link to Baha Mar lifestyle photography

Baha Mar

Capturing a modern vintage vibe with a lifestyle library.
link to City Center

City Center

Putting the urban in suburban for an upscale California mall.
link to Atlantis

Atlantis

Elevating the magic of an iconic Caribbean resort.
link to VPM

VPM

Revealing our shared humanity as a community – and a nation.
link to Ocean Resort

Ocean Resort

Reinventing the hottest casino in Atlantic City.
link to Toyota

Toyota

Building trust for the region’s largest Toyota dealership.
link to STRIDEX

Stridex

Wiping away the causes of problem skin.
link to Galaxy MACAU

Galaxy Macau

Establishing a Chinese resort as a destination fit for royalty.
link to Solaire

Solaire

Developing a unique aesthetic for dining at a Philippines resort.
link to Exotics Racing

Exotics Racing

Making the world’s ultimate racing experience even racier.
link to Vdara

Vdara

Announcing a new way to do Vegas.

View More Work

UI/UX Design    branding