GIAM_Logo_AcademyOfMusic_Horizontal_RGB

Passion project

 

Client

  • GreenSpring International
  • Academy of Music

Photographer

  • Tania Fernandez

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Story & Messaging
  • Design
  • Consulting

Where Musicians Grow

GreenSpring International Academy of Music (formerly American Harp Academy) is a premier music school offering education and performance opportunities. When we first met with them, the music academy was comprised of several entities, each with a different name and aesthetic. The complex, disjointed system caused marketing challenges and was confusing to audiences. Thus, GreenSpring International Academy of Music was born.

instagram<1K followers

twitter<1K followers

facebook<1K followers

GreenSpring logo
Color splash
Cellist
Lightpost banners
logo on truck

The GreenSpring Manifesto: The moment a student finds their instrument, there are no more words. Their language becomes the notes they play. How they make music expresses who they are.

boy plays piano
girl plays piano and harp

Under the single name GreenSpring, we created a logo and visual identity system to unify the sub-brands into a single, compelling master brand for better clarity, retention and promotion.

Logo on Tshirt
Logo on tote bag
logo signage on building facade
Logo on coffee mug
girl singing
Violinist and singer
Harpist
Male singers

Results

With performances at Carnegie Hall, the Kennedy Center, the United Nations and the White House, this is just the beginning for GreenSpring International Academy of Music. Most recently, GreenSpring was invited to perform on the iconic Queen Mary 2, the most prestigious ocean liner in the world. Past artists who have performed here include London’s National Symphony Orchestra, The Julliard School Ensembles, and Elton John. In the GreenSpring project, under Results, consider adding: With a brand that now lives up to its international reputation, this young academy will continue to impress and inspire for years to come.

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UI/UX Design    advertising