Womens-March_WordMark_KO

Passion project

 

Client

  • Women's March National

Photographers

  • Alex Arbuckle
  • Kisha Bari
  • Sara Naomi Lewkowicz
  • Sabrina Thompson
  • EVERGIB

Capabilities

  • Brand Strategy
  • Story & Messaging
  • Design
  • Consulting

Women Rising

Women’s March is a global movement dedicated to defending women’s and equal rights to ensure a more equitable and just world. We worked with the national executive staff to raise awareness and inspire attendance for the 2020 march in Washington, D.C. Services included branding, strategy and creative work, specifically concept and design for social media and promotional marketing, as well as advertising support.

instagram1.3M followers

twitter635K followers

facebook865K followers

Batali drummers
Trans woman on lightpole
Crowd marching
Women's March posters on brick wall

Promotional materials we developed included posters, flyers and branded content used across all social channels. Our print layouts were featured prominently as the backdrop for the rally speakers at the march.

Women's March digital signage
Vietnam Veteran protester
We the People - All the People
Social media graphic - Defend Our Freedom
Social media graphic - Defend Our Future
Social media graphic - Defend Our Planet
Social media graphic - Defend Our Nation
Social media graphic - Defend Our Choice

In addition to print/digital content, we developed radio spots to promote Women’s March 2020. Community change agent, Kelli Lemon, provided the bold, no-nonsense voiceover to convey the event’s continued importance, relevancy and urgency. Leveraging our connections in production and media, we oversaw the project to produce a compelling spot that aired in Richmond, D.C. and Baltimore.

portrait of Kelli Lemon
Kelli Lemon photographed by Jenny McQueen
Women's March 30 second radio promo

Results

Tens of thousands of women and their allies attended the 2020 march in Washington, D.C. Since its inception, Women’s March, a primarily grassroots organization, has inspired record numbers of women to run and millions more to vote. The 2017 Women’s March on Washington continues to hold the record for the largest single day protest in U.S. history.

Crowd of protesters

Branding Portfolio

Startup Virginia

Creating a brand to position Virginia as the next startup hub.
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Alton Lane

Developing a style guide for a bespoke menswear company.
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The Mom Complex

Reinvigorating a Fortune 500 consultancy.
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JFS Richmond

Making a 100-year old community nonprofit relevant again.
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PhotoQuest Adventures

Modernizing a boutique travel company to make an impact.
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VCU School of Business

Elevating fundraising efforts to attract new donors.
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VoteEqualityUS

Advocating for adding the 28th Amendment (Equal Rights) to the U.S. Constitution.
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Liberation Veteran Services*

Refreshing a veteran-centered brand to better reflect their services.

*Passion Project
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Collegiate School

Strengthening marketing initiatives to inspire fundraising.
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Women’s March National*

Joining the worldwide effort to promote an equitable political and social landscape.

*Passion Project
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Women's March Rome*

Developing a bilingual marketing strategy to defend democracy.

*Passion Project
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Women's March RVA*

Creating a distinct, inclusive brand to promote equal rights.

*Passion Project

View More Work

UI/UX Design    advertising