PQA_Logo_6A_KO

Client

  • PhotoQuest Adventures

Photography

  • Courtesy of PQA

Capabilities

  • Brand Strategy
  • Logo & Visual Identity
  • Messaging
  • Website & Digital
  • Design
  • Consulting
  • Concept Development
  • Campaign Execution
  • Creative Direction
  • Art Direction
  • Copywriting
  • Production

Access The World,
Capture New Cultures

PhotoQuest Adventures (PQA) is an international travel company specializing in intimate photography workshops and unique cultural experiences around the globe. Working in a highly competitive marketplace, they needed their brand to stand out. We developed a strategy to position PQA as an industry leader with a commitment to off-the-beaten-path adventures.

Visit the site designed by EVERGIB: PhotoQuestAdventures.com

instagram2K followers

twitter<1K followers

facebook<1K followers

PhotoQuest Adventures logo
PhotoQuest Adventures avatar
PhotoQuest collateral
Photo of El Moro tribe in Kenya
PhotoQuest website on iMac
PhotoQuest website on multiple devices
PhotoQuest website on iPad
PhotoQuest website on laptop

We highlighted PhotoQuest’s large format imagery to create a dynamic experience that showcases the quality of their workshops.

PhotoQuest print ad in PDN magazine
PhotoQuest print ad in PDN magazine

The rebrand was unveiled in the award-winning national publication, Photo District News, for maximum exposure to a relevant audience of photography enthusiasts, and followed up with collateral advertising and an engaging branded content piece.

Detail of PhotoQuest print ad
PhotoQuest promo card

Results

After the brand launch, PQA saw an immediate increase in website traffic and workshop attendance. The website garnered attention from national public broadcaster, PBS, who invited co-founders, Mirjam Evers and Najat Nabat, to be featured on The Informed Series with Rob Lowe. This rare opportunity offered PQA invaluable impressions and best of all, free advertising and publicity.

PhotoQuest group on safari

“EVERGIB took time to learn and understand our company. They worked closely with us to provide fresh, new ideas in a professional manner and honoring the time frame we required. They truly exceeded our expectations and we couldn’t be happier.”

 

—Najat Naba, Co-Founder, PhotoQuest Adventures

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